Jumia lists challenges to business growth in Africa

The African E-commerce pioneer, Jumia Group, has said that distribution challenges will continue to hinder business growth, increase prices of goods, obstruct new market entrants and limit availability of goods to countries in Africa.

This situation become more serious, according to the Group, following the Covid-19 pandemic regulations which escalated distribution cost while forcing several business owners and key decision makers across the continent to reconsider their cost of doing business that often result in cutbacks.